Market Trends (2025-2026)

by Cameron Gunnels

2026 Real Estate Market Outlook: Where Things Are Headed

As 2025 draws to a close, the real estate sector is bracing for a year of cautious optimism, incremental shifts, and continued adaptation. The interplay of mortgage rates, housing supply, demand, and economic fundamentals will shape outcomes across buyer segments and rental markets alike.

Based on current trends and public data, here’s what 2026 may bring — and how each type of market participant should position themselves.


How 2025 Will Likely End — And What That Means

Before leaping into 2026, it’s useful to map how 2025 may resolve itself, because that outcome sets the stage for next year.

1) Real Estate Investors

By year-end, investors may see mixed returns. Cap rates and yields remain under pressure due to elevated financing costs, but property-level cash flow in strong submarkets could still outperform static assets. Markets where value-add repositioning, shorter holding periods, or operational upside exist (e.g., multifamily, small apartment portfolios, niche assets) will likely outperform “buy-and-hold” plays in overbuilt or high-leverage zones. Those who locked in debt earlier may fare better; late entrants may struggle to find margin.

2) First-Time Homebuyers

Affordability will continue to be a headwind. With mortgage rates broadly stuck above 6%, many aspiring first-time buyers will delay entry or remain priced out, particularly in coastal and high-demand metros. However, modest softening in home price growth could help. Inventory loosening will afford more choices, but pressures on qualifying income will still be steep.

3) Existing Homeowners Looking to Upgrade

This group will walk a fine line. Some may be able to “trade up” if they hold favorable financing on their current homes (e.g., legacy low rates). But many will hesitate to relinquish their low-rate mortgage for a new, higher-rate one. Those who move will do so for compelling lifestyle or location-driven reasons, not just financial arbitrage. Markets with stronger new-construction or redevelopment options may see more churn.

4) Renters and Prospective Lifelong Renters

For those renting, 2025’s trends suggest relative resilience. Builders are still pushing new supply, and HUD’s FY2026 Fair Market Rents (FMRs) have been published (effective Oct 2025) as a benchmark for rent ceilings and voucher rates. US Housing Consultants

Demand for rentals will remain strong, especially in areas where buying remains unaffordable or uncertain. Rent growth may moderate, but rental stock (especially single-family rentals) will stay in demand. Renters who can lock favorable leases or flexible terms in 2025 may be in better position heading into 2026.


2026 Forecasts & Key Trends

Home Prices & Appreciation

  • According to the FHFA House Price Index, U.S. home prices rose 2.9% year-over-year in Q2 2025. FHFA.gov

  • Projections suggest that from 2025 to 2026, median existing-home prices may accelerate modestly — possibly around 3–4% growth (versus ~3% in 2025) based on general housing forecasts. Global Property Guide+1

  • Slower markets, especially where inventory is higher, may see flat or even slight declines, while constrained supply metros may sustain better appreciation.

Mortgage Rates & Financing

  • Rates are likely to remain elevated through much of 2026. Any Fed cuts may not directly translate into mortgage rate relief due to structural yield curve pressures.

  • Investors and buyers should budget conservatively, expecting volatility in rates from 6% to 7%.

  • Financing spreads and credit tightening may create barriers for marginal deals.

New Construction & Housing Supply

  • In August 2025, new residential construction (permits, starts, completions) rebounded: 1,312,000 permits, 1,307,000 starts, and 1,608,000 completions (SAAR). Census.gov

  • However, rising costs, labor constraints, and regulatory pressure may dampen future starts. Many forecasts call for construction to stall or flatten. Forbes

  • Thus, supply-side relief will be uneven and highly localized.

Rental Market & Lease Dynamics

  • HUD’s updated FY2026 Fair Market Rents (FMRs) will guide public housing and voucher programs. US Housing Consultants

  • Rent growth is expected to moderate, potentially in the 2–4% range, depending on metro (softer in oversupplied areas, stronger where supply is tighter).

  • Demand for single-family rentals, alternative rental housing types (townhomes, duplexes), and flexible leases will remain robust.

  • Vacancy rates may tighten further in stable markets, but new supply in some regions may push vacancy upward.


Strategic Moves for Each Segment

Investors: Where to Focus

  • Favor markets with strong demand fundamentals (population growth, job growth, supply constraints).

  • Pursue value-add or under-managed assets, where operational improvements yield real returns.

  • Lock in debt when possible to hedge rate volatility.

  • Diversify into resilient asset classes: single-family rentals, affordable housing, or secondary markets.

First-Time Buyers

  • Stay prepared: get pre-approved early, monitor interest rate dips, and move when conditions align.

  • Be flexible on location — growth areas or secondary metros may offer better value.

  • Consider smaller, more affordable starter homes or new construction incentives.

Homeowners Seeking to Move

  • Don’t rush: unless the upgrade is essential, watching for favorable rate windows may reduce cost.

  • Leverage equity, but ensure new mortgage payments remain manageable relative to income.

  • Stay alert to inventory improvements in desired areas.

Renters & Those Leaning Long-Term

  • Lock in multi-year leases or favorable terms when possible, as rents may creep upward.

  • Consider unit types that offer flexibility (duplexes, smaller single-family rental).

  • Watch FMR updates and local HUD/rental policies to forecast subsidy bands or market ceilings.

  • Compete on credit/rental history — a strong tenant record will be more valuable when leasing markets tighten.


Final Thoughts

2026 promises to be a year defined by moderation, selectivity, and patience. The extremes of the pandemic-driven boom are unlikely to return. Instead, market participants who move with intention — leaning on fundamentals, local insights, and flexible strategies — will be best positioned to navigate a more measured real estate cycle.

Higher rates, constrained supply, and tight affordability will temper exuberance. But for those who understand the nuances by segment — investor, buyer, upgrader, or renter — opportunities still exist.


Data & Forecast Sources

Cameron Gunnels

"My job is to find and attract mastery-based agents to the office, protect the culture, and make sure everyone is happy! "

+1(513) 593-6583

cameron@gunnelsrealty.com

6734 Montgomery Rd, Suite 1, Cincinnati, OH, 45236

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